Review: Small Town, Big Magic

It’s almost Spooky Season which, for me, means cursing the cooler weather (I’m sure I’m a Fall Girl at heart but I hate hate hate saying goodbye to warm weather and knowing snow is coming!), drinking pumpkin beer, and reading witchy books. I don’t particularly love Halloween (other than the tiny chocolate bars) and scary stuff is so not my jam. But novels featuring witches? Especially with a dash of romance? Oh yes. I’m into that. So, I was really interested in Hazel Beck’s novel Small Town, Big Magic which is the start of a new, contemporary magical series. It wasn't the best but it actually was fun to read!

Here's the book’s description:

Witches aren't real. Right?
No one has civic pride quite like Emerson Wilde. As a local indie bookstore owner and youngest-ever Chamber of Commerce president, she’d do anything for her hometown of St. Cyprian, Missouri. After all, Midwest is best! She may be descended from a witch who was hanged in 1692 during the Salem Witch Trials, but there’s no sorcery in doing your best for the town you love.
Or is there?
As she preps Main Street for an annual festival, Emerson notices strange things happening around St. Cyprian. Strange things that culminate in a showdown with her lifelong arch-rival, Mayor Skip Simon. He seems to have sent impossible, paranormal creatures after her. Creatures that Emerson dispatches with ease, though she has no idea how she’s done it. Is Skip Simon…a witch? Is Emerson?
It turns out witches are real, and Emerson is one of them. She failed a coming-of-age test at age eighteen—the only test she’s ever failed!—and now, as an adult, her powers have come roaring back.
But she has little time to explore those powers, or her blossoming relationship with her childhood friend, cranky-yet-gorgeous local farmer Jacob North: an ancient evil has awakened in St. Cyprian, and it’s up to Emerson and her friends—maybe even Emerson herself—to save everything she loves.

Emerson was…interesting. Truthfully? She drove me bonkers. But…I still cared about what she was up to? I think I just struggle with people who think they know best and try to manage everyone in their circle. I think what helped me enjoy reading about Emerson was that she wasn’t doing anything because she was cruel. She just figured she knew what was best. And I can’t imagine it would have been easy to find out that everything you thought was true was…not.

I also wasn’t totally sold on the romance in this one. Friends to lovers is one of my favourite tropes so you’d think I’d be All In when it came to Emerson and Jacob. But the fact that he was grumpy for no apparent reason (turns out there was a reason) and the whole magic amnesia thing…something didn’t quite work for me. Was I still rooting for them? Duh. I love me a Happily Ever After (or, in this case, a Happy For Now). But the tension just wasn’t quite…right.

I always enjoy seeing how different authors approach magic and what rules they put in place in their worlds. I also always appreciate a nod to the history of witches and Salem and so on. (Maybe that’s the historical fiction lover in me!) I liked that there were different types of witches in Beck’s world and they had different types of powers and they were stronger together with one of each type of witch.

In all honesty, looking back at Small Town, Big Magic has me wondering what, exactly, kept me turning the pages and why I’m looking forward to the second book. I think I enjoyed the broad strokes of the story – the why of the cursed town and what will happen – more than the narrow specifics – the personalities of the characters and so on. I will definitely read the next book in the series but it will be one I’ll borrow from my local library.

*An egalley of this novel was provided by the publisher, HarperCollins Canada, via NetGalley in exchange for review consideration. All opinions are honest and my own.*